What is an Aspect Ratio?

When scaling up or down artwork, there are 2 ways to size. Proportionally, this maintains aspect ratio and disproportionately, this does not maintain aspect ratio.


When maintaining an aspect ratio, the image keeps the same ratio of height / width and doesn’t add any distortion to the art. 



When sizing disproportionally, the art is sized based on the height and width . Large scaling  changes can cause unwanted stretching of images.  Our recommendation is to limit sizing of pictures, and logos using this method. Disproportional resizing also called a non-maintained aspect ratio is least noticeable with text.